More value from every kiwifruit.
Sustainability is at the heart of why Pure Kiwi exists.
Every year, significant volumes of New Zealand kiwifruit fall outside export and domestic specifications. Pure Kiwi is developing a new processing pathway designed to recover more value from this fruit and creating premium products while reducing waste and supporting a more circular future for New Zealand horticulture.
FROM REJECT FRUIT TO NEW VALUE
Fruit that misses the tray still has value!
Not every kiwifruit makes it to the supermarket shelf.
Fruit may fall outside commercial specifications because of size, appearance or other grading requirements. Pure Kiwi works with the industry to give suitable non-export fruit another purpose.
Instead of looking at this fruit as a waste stream, we see it as a valuable New Zealand resource.
Less waste. More value. More possibilities.
ONE FRUIT. MULTIPLE POSSIBILITIES.
Use more. Waste less. Create more value. Our circular approach is designed to extract value from multiple parts of the kiwifruit rather than focusing on juice alone.
JUICE
Premium 100% New Zealand kiwifruit juice.
SEEDS
Recovered for potential high-value applications including seed oil and natural products.
FIBRE
Exploring further food, ingredient and value-added applications.
RESIDUALS
Potential pathways including compost and soil-health applications.
BUILT IN NEW ZEALAND. FOR A GLOBAL MARKET.
Our ambition is to build a dedicated New Zealand kiwifruit processing business capable of transforming non-export fruit into premium products for international markets.
By processing more of our fruit here in New Zealand, Pure Kiwi aims to capture more value from what we already grow and create new opportunities across the kiwifruit supply chain.
Our Mission
To build a world-leading circular system that turns New Zealand reject kiwifruit into sustainable, science-based products — from premium juices to natural products.
We are committed to:
Minimising waste through up-cycling.
Producing premium kiwi fruit products.
Creating new revenue pathways for growers & industry.
Leading the transition toward a cleaner, regenerative food system.
Pure Kiwi exists at the intersection of nature, science, and sustainability.
OUR SUSTAINABILITY JOURNEY
We are still building Pure Kiwi, and we believe sustainability claims should be backed by measurable results.
Pure Kiwi is working towards a more circular future for New Zealand kiwifruit and recovering suitable non-export fruit, making better use of each fruit, reducing residual waste and creating new value from previously underutilised streams. As we grow, we aim to measure our environmental performance across energy, water, packaging and emissions to ensure our sustainability progress is backed by real results.
Our goal is not simply to say we're sustainable. It's to demonstrate it.
New Zealand is known worldwide for its purity, uncompromising food-safety standards, and exceptional horticultural practices. Our kiwifruit is grown in ideal conditions: clean air, volcanic soil, and a temperate climate that produces kiwi fruit of the highest quality.