PURE KIWI Fruit juice
Premium kiwi fruit Products crafted from 100% New Zealand fruit.
No added sugar. No concentrates. Just nature at its best.
Sustainability at Our Core
Sustainability guides every decision we make. By collaborating with post harvest facilities, researchers, and industry leaders, we ensure that the entire kiwi fruit is used responsibly — creating value, reducing waste, and supporting a circular future for New Zealand horticulture.
Turning Waste Into Worth
Every year, tens of thousands of tonnes of New Zealand kiwi fruit never reach domestic and export shelves. Pure Kiwi was founded to change that.
We give rejected fruit a second life — transforming it into premium kiwi fruit products that champion our growers and industry, protect our environment, and power a cleaner future.
Three vibrant varieties: Gold, Green and Red, rich in vitamins, antioxidants, natural vitality and much more.
A Circular System With Real Impact
One rejected kiwi fruit becomes multiple premium, high-value products.
Premium juice
Kiwifruit seeds
PUREZEA™ seed oil
Nutraceuticals
Nutrient-rich fibre
Residuals into compost and soil health
Natural gold
Naturally sweeter and smooth. A rich source of vitamin C and essential nutrients, making it a golden choice for wellness and vitality.
Natural Green
Bold, tangy, and refreshing. Packed with vitamin C, digestive fibre, and antioxidants to energise your day and support your immune system.
Natural Red
Exotic, vibrant, and full of flavor. With unique antioxidants (anthocyanins) and natural sweetness, it’s a taste of pure indulgence and health in every drop.
Pure Kiwi FruiT
From New Zealand’s finest kiwi-growing region, taste the vitality of Gold, Green and Red — pure, nutrient-rich, and full of natural energy.
100% New Zealand fruit
Cold-pressed and naturally pure
No added sugar
No added colours
No added preservatives
Produced under the highest food-safety standards
Why We Exist
Every year, valuable fruit is lost — nutritious, flavour-filled, but never domestically consumed or exported. Pure Kiwi transforms this overlooked resource into something remarkable.
For Growers
A new revenue stream and purpose for every piece of fruit.
For Post Harvest
A new revenue stream and purpose for their rejected fruit.
For Communities
regional jobs, shared prosperity and sustainability.
For New Zealand
circular economy sustainability, reducing waste and emissions.
Taste the Difference
Pure Kiwi is supporting a sustainability and collaborative future for New Zealand’s kiwi fruit industry.